Article by Pierre Zarokian.
With the world becoming more and more connected through the Internet, it’s no wonder that more than 50 percent of businesses have shifted their focus from in-person marketing to social media sites like Instagram. However, making the switch is not as easy as it sounds, so if you want to make the switch, make sure that you know these 10 marketing tips before you start.
- Make a Business Profile
When making a profile for your business, it’s important that you create a business profile and not a personal one. Having a business profile gives you access to making ads and analytics tools that help know your target audience.
- Use the Tools Instagram Gives You
As your audience grows you should use Instagram analytics to see who’s interested in your post. Using Instagram’s insights tool you can see your followers’ age, location, and what time your posts are getting viewed the most. Using these stats is very important for personalizing your posts and content for your target audience.
- Post Frequently
When making a profile, it’s very easy to get discouraged when you aren’t getting the attention you expected. Don’t give up! Keeping a regular schedule of posting is the key to gaining and keeping your followers. Who knows? Maybe one of those posts might gain a lot of attention and kickstart your profile.
- Answer Questions
In order to keep your followers interested and to generate relationships with your followers, it is important for you to answer any questions that you are asked. Try and sound genuine and use less pre-written answers, so your followers know a human is running the profile, not a robot.
- Make Creative Captions
Captions are one of the most important parts of marketing your product on Instagram. Without a caption, someone won’t know the name of your product or where to buy it. Having a caption with a trendy slogan with some information about your company can really help direct traffic to your business.
- Follow! Follow! Follow!
Sometimes all it takes to gain followers is to follow other businesses. Try following different profiles that might be interested in your product. Usually, they will follow back.
- Use Hashtags
Similar to making a good caption, it is important that you utilize Instagram’s hashtag system. Hashtags, like keywords or categories, can be used to help others discover your post. Using this system is a great way to get your posts out into the public eye. Try using trending hashtags related to your product, for example, if you are releasing a pride flag, you might use the hashtags #pride or #love.
- Know when to post
Thanks to the tools provided by Instagram, you have access to information showing what time most followers are viewing and liking your content. Use this data to help design a schedule for when you should post. For more information see here.
- Instagram Ads
The best way you can gain an audience for your business is through Instagram ads. Ads are an investment, so when using Instagram ads make sure you are promoting the best content you have in order to get the most attention.
- Get Some Shout Outs
Similar to Instagram ads, shout outs can help you expand your Instagram following. Getting a shout out from an influencer with similar content can bring in a lot more followers than an Instagram ad.
Utilizing these ten tips will truly help you kickstart your Instagram page and with proper care, you can bring new potential customers to your business.
About the Author:
Pierre Zarokian is CEO of iClimber, a social media marketing agency. Pierre Zarokian write for the Search Engine Watch publication. He is an expert in SEO, social media marketing, reputation management and anything digital marketing!