Article by Pierre Zarokian.
With the power of the Internet in your marketing arsenal, it is now possible to reach a larger demographic market than ever before thought possible. It is not enough, however, to simply have a creative and well designed website. If prospects are unable to locate your business quickly and expeditiously then all of that effort will be for naught. There is a way to solve this effectively and with minimal expense. Search engine marketing with mobile users in mind now makes it possible to reach a localized target group with a clear and concise marketing plan that has been proven effective.
Effectively Capture Mobile Search Users
It is estimated that more than half of all searches conducted on the Internet everyday take place via a mobile device. Many of these searches are conducted by prospective consumers who are on the move and actively looking for a product or service to purchase. By targeting your search engine marketing efforts on a localized area, you will be much more effective at reaching these users and turning them into customers. Local SEO is effective because it focuses your marketing efforts specifically on your geographical location.
One of the most important factors in Local SEO is having many positive reviews. You should always try to increase your positive reviews. Alweays ask your clients for reviews, but you also need to offer an excellent service to avoid negative reviews. If you do get negative reviews, try to resolve them ASAP so the poster would remove it.
Most major cities contain highly competitive business environments. That not withstanding, businesses today can capture a sizeable market share by providing superior products and services, excellent customer service, and by demonstrating an ability to reach prospects where they are currently at. Local SEO can make this happen by incorporating modern technology and traditional advertising principles in an effort to promote to a specific area.
Pierre Zarokian the CEO of Web Design Express, is a an expert in Web development and SEO. Web Design Express offers web design services in Los Angeles and worldwide. They also offer SEO, PPC and affiliate marketing for businesses of all sizes.